— Sowing innovation, harvesting efficiency.
— HEAR FROM US
— Our pillars
The Green OpenLab Foundation operates on four fundamental pillars that guide our mission to transform agriculture through innovation and technology.
Our first pillar, Proximity, focuses on creating meaningful connections between the agricultural and technology sectors. We achieve this by establishing physical and operational bridges that bring farmers closer to technological solutions, maintaining demonstration areas at our FirmaTech campus, and ensuring consistent local engagement through regional farmer meetings and accessible technology testing options.
Our second pillar, Pedagogy, emphasizes comprehensive skill development and knowledge transfer. Through our Smart Agriculture Academy, we deliver structured training programs, digital agriculture courses, and specialized certification paths. This educational approach combines theoretical learning with hands-on experience, ensuring farmers and agricultural advisors gain practical skills while also providing targeted training for the next generation of farming professionals.
Demonstration, our third pillar, provides tangible proof of concept through our FirmaTech facilities. These spaces serve as live demonstrations where farmers can witness technology in action, test new solutions, and experience real-world applications of agricultural innovations. Our demonstration areas include digital plots for experimentation, prototype testing zones, and interactive technology exhibitions that showcase the practical benefits of AgriTech solutions.
Our fourth pillar, Open Innovation, creates a dynamic ecosystem that transforms agricultural challenges into opportunities. Through initiatives like the Green Open Challenge, we facilitate direct connections between farmers and young innovators, supporting the development of startups and MVPs. This approach ensures that technological solutions are not just created but are specifically tailored to address real farming needs, while fostering an environment of collaborative innovation through strategic partnerships with educational and research institutions.
— Our vision
Green OpenLab envisions itself as a catalyst for the modernization of agriculture through the adoption of innovative and accessible technologies, along with environmentally-friendly best practices. Our journey began in 2018 with the "Vert de Terre" initiative, a year-long program training youth in agricultural technology with French expertise. In 2020, we established our AgriTech ecosystem, creating a firm model and greenhouse in partnership with OFPPT, followed by the founding of our Innovation Center in 2021. The year 2022 marked several significant milestones: we hosted Agriculture Minister Mr. Mohamed Sadiki, inaugurated FirmaTech Campus as Morocco's first digital smart farm, officially launched the Green OpenLab Foundation, and initiated the first edition of our Green Open Challenge program funded by INDH. 2023 proved to be a transformative year as we introduced our Digital Immersive Farm concept at SIAM, earning the Innovation Prize from Prince Moulay Rachid, We organized the inaugural AgriTech Expo and established a crucial partnership with Think Human Foundation. Early 2024 saw the launch of our second Green Open Challenge edition, further expanding our impact. Through these milestones, we've built a comprehensive ecosystem bridging traditional farming with modern technology. Our initiatives now support 30 young innovators through the Green Open Challenge, aid 15 farmers with advanced technology through our Think Human Foundation partnership, and connect over 200 farmers with more than 30 innovative startups annually through our AgriTech Expo program. During the expo, we present a white paper developed through collaborative efforts of young professionals across various disciplines and industry experts. This initiative demonstrates our dedication to fostering future agricultural leaders by integrating traditional farming wisdom with cutting-edge technical expertise, while providing participants with valuable credentials to advance their careers.
— Our mission
Promote
Encourage the adoption of smart agricultural technologies, boost rural resilience to climate change, and make farming more appealing to youth through low-tech and high-tech innovation.
Support
Empower farmers and young innovators by developing prototypes, connecting them through open innovation, and accelerating their access to market and resources.
Raise Awareness
Increase awareness on climate, environment, and food security, while encouraging generational continuity in agriculture through youth engagement.
Inspire
Cultivate an entrepreneurial spirit in AgriTech, GreenTech, and WaterTech, with special focus on youth and women-led initiatives.
— OUR PARTNERS
— Our PROJECTS
The Green OpenLab Foundation currently spearheads three transformative projects that demonstrate significant impact in agricultural innovation.
Green OpenLab is your privileged partner for your Go-To-Market journey. Offering to support tech initiatives and a comprehensive range of services to transform your idea into a successful product.
Mind To Lab
From Farmer Challenges to Proof of Concept/MVP
MarketPlace
Harness our extensive network of demonstrators
New Market Start
Conquer the Moroccan market with ease
— ABOUT US
The Green OpenLab Foundation is a non-profit organization dedicated to sustainable innovation, connecting farmers with young entrepreneurs in rural areas. Through green and digital technologies, we transform agriculture by addressing environmental, climate, and economic challenges while fostering youth engagement in AgriTech, GreenTech, FoodTech, and WaterTech sectors.
Farmers offer
FirmaTech
promotes and markets intelligent agricultural solutions through a range of offerings grouped under the following headings
Awareness
On the use and interest of new agricultural technologies and orienting farmers to possible solutions for them.
Proximity
Financial, para-financial and other services to make life easier for farmers.
Products
On agricultural plots dedicated to research and development players and also offering rapid analysis.
Solutions
This will reduce irrigation and energy costs, cut greenhouse gas emissions and enable farmers to market their produce online.
Demonstration
Evaluating start-up prototypes and the sale of smart farming crops.
Tests
On agricultural plots dedicated to research and development players and also offering rapid analysis.
Design
Projects adopting intelligent solutions in agriculture, agri-food and the environment.
Assistance
Project management and support for certification processes.
Training
To support farmers in the transfer of new agricultural technologies, improve the skills of experienced farmers and benefit from training courses in intelligent agriculture.
Employability
By developing beneficiaries' ability to find and keep an agri-job, to progress at work and to adapt to change throughout their working lives.
Startups offer
Go-To-Market
Green OpenLab invites you to seize the opportunity with our exclusive “Go-to-Market” offer.
LAB TO MARKET
Accelerate Your Journey to Success
Accelerate your journey to success. Transform your MVP into a successful product with our Lab To Market approach. Our team of marketing experts, business strategists, and product developers will work closely with you to refine your product and achieve Product-Market Fit (PMF). With our expertise and resources, you will minimize risks and increase your chances of commercial success.
MarketPlace
Utilize our Extensive Network of Demonstrators
Through its network of demonstrators in Morocco (Sefrou, Meknes, Taounate, Kenitra, FID), FirmaTech offers farmers a physical Marketplace platform for demonstration and commercialization of innovative AgriTech solutions. These demonstrators are equipped with cutting-edge equipment for agricultural production (such as greenhouses).
New Market Start
Conquer the Moroccan market with ease
—OUR CLIENTS
ARWA SOLUTIONS
Morocco
Arwa Solutions, an incubated startup at Green OpenLab, focuses on developing intelligent and sustainable irrigation solutions for agriculture
BARANI DESIGN
Slovakia
Professional-Grade Weather Stations and Meteorological Sensors Manufacturing
SYFER
Morocco
Intelligent Phytosanitary Treatment
T’MIRI
Morocco
Smart Olive Insects Pheromone Trap
Rachâ
Morocco
Smart Frost Protection for Agricultural Plots
Lagro
Morocco
Agricultural Marketplace for Farmers Without Intermediaries
Jodoor
Morocco
Network of Franchised, Modern and Eco-friendly Farms.
Interested in a partnership ?
c.elkoufi@greenopenlab.org
Green OpenLab,
Route Fès, Sefrou 31000
+212 663-611-700
Looking for a job ?
Send us your CV.